Limited edition collaboration with TikToker, Hayden Cohen, for TULA Skincare.
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Good Morning
Hayden’s following appreciates his candor and humor more than anything. He doesn’t take life too seriously and wants a skincare routine that is straightforward and effective. Our shoot captures him living it up in a posh hotel – sleeping in, ordering room service, and doing his skincare routine from the comfort of 1000 thread count sheets.
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Art Direction
Led the design direction for how this came to life on site, social & crm
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Photo - Jake Rosenberg
Makeup - Lb Charles
Production - Jackie Perrelli
Creative Director - Kathryn Bain
Art Director - Lauren Subers
Art Director - Ellie Corrigan